This is the blog post that makes you a little smarter when having a conversation about digital video. Nothing glorious, but it makes you look smart when hanging with the digital nerds. Like us…I guess.
You know what digital video ads are – You buy ads on a cost-per-thousand ads basis, whether that is on YouTube, behaviorally targeted, site-specific, mobile I.D. targeted, or whatever. But there are 3 positions you can fall in.
- Pre-Roll. This is the most common form of online video advertising. It’s the 15-second video ad you have to sit through before you get to see the stupid cat video you were hoping to watch. Many of the video players require you to watch 15-seconds before you can skip, which is why the 15-second ad is the preferred length. You can run 30-seconds, but most people will skip the last half. We recommend putting your logo on the screen and pertinent info right at the beginning. This way if the user skips the video or closes out before hitting the 15-second mark, you get the impression without paying for it. Pre-roll is the most common form of online video advertising.
- Post-Roll. This is the ad that runs after the stupid cat video finishes. I’m not sure why people hang around and watch this, but sometimes they do. So you can capture that person after they watched the video, and they have no reason not to click on your video to learn more because they aren’t waiting to watch stupid cats.
- Mid-Roll. Like it sounds, these are ads that run in the middle of the cat video. These are less common, but valuable video ads, and are often found on premium, full-episode videos, instead of cat videos. Let’s say you go to Bravo.com to watch an episode of Real Housewives. You first sit through a pre-roll ad, watch 15-minutes of quality, educational entertainment, then you have to sit through a video advertisement before you can watch the second half of your show. Very often, mid-roll ads are non-skippable, so you might as well run a 30-second ad.
Pre, Post, Mid-roll video advertising. Great ways to reach your target market, show your products, demo an instrument, and information to strike up conversations with nerdy digital media buyers talking to you at NAMM.
If you’d like these musical, digital-savvy nerds to help you with your musical instrument digital advertising, give us a call at (512) 554-8867. Whether its Pre, Post, or Mid, this is how we roll.
