We use the latest technological advances in digital targeting and identification to find your best customers, so we can then reach them on their mobile phones and all their digital devices.

How do we find your best customers or prospects? Through GPS targeting, we identify the people that walk into specific geographic locations (like a guitar shop or NAMM), and we identify the Mobile Device I.D. on their phone (every phone has one). Within a few hours, we can start running your ads through apps on these phones.

We also know where these people live, by identifying where they spend the night a few nights in a row. We then identify the I.P. address of that location, and all the devices connected to that I.P., so we can then run digital display ads and video ads through the browsers on that I.P.

That means you can run videos (ads, endorsements, product videos) and display ads for your products to the people visiting music retailers, whether your product is offered at that retail location or not.

Yes, this is serious “big brother” stuff. But we use this knowledge for good. Don’t you think a musician would rather see an advertisement for musical gear rather than random stuff they don’t want? Of course they would. You reach the right people, and they see advertisements or videos for products they are interested in. This precise digital advertising is the media of the future, and BackBeat Digital is the first to bring it to the musical equipment industry.